What influences the P.L.C?

Introduction

• Risk
• Product Advantage
• Barriers to adoption
• Cost / price benefit
• Marketing

Growth

• Price performance ratio
• Influence on repeat purchase
• Impact of competitors
• Speed of growth

Maturity

• Expanding market potential
• Buyer learning on impact of marketing stimuli
• Competitive turbulence

Decline

• Least favorable markets or fashion goods
• Market “petrifaction”, good long run sales